Having voted 7 months earlier in favour of banning descriptive terms as ‘buttery’ and ‘creamy’ for purely plant-based products, the European Parliament withdrew draft legislation (the famous Amendment 171).

Implications of Amendment 171 were that the following would be prohibited:

  • Familiar packaging formats like a carton for plant-based milk alternatives, or a block of plant

What are the legal pathways that creators of innovative new protein foods need to tread in Europe?

On February 25, the European Commission published a study on new opportunities for the EU plant protein market, write Katia Merten-Lentz and Thais Payan of international law firm Keller & Heckman. The study concluded that the increased consumer